Friday Happy Hour: Here’s to You Winning a Trip to Martinique
Repeat after me:
You. Are. Worth. It.
Whether it’s for everything you do, or just because you’re so gosh darn easy on the eyes, you deserve to win our Uncommon Caribbean Martinique Magnifique Giveaway—currently worth 2 FREE roundtrip tickets to exquisite Martinique in the French Caribbean.
That’s right! And don’t let anyone tell you different.
What’s that? You haven’t entered yet? Enter now!
Don’t you think you deserve nice things?
For example, take this week’s spirit: rhum agricole by Rhum J.M. This is one of the few rhums (that’s how the French spell the name of our favorite intoxicant) in the world to claim a terrior. That is to say, it’s one of the only rhums in the world produced in a unique microclimate that bestows upon the elixir particular qualities not found anywhere else in the world.
Or to put it more simply: this rhum is one-of-a-kind… Just like you.
So, while most sugarcane is grown willy-nilly on flat land and poor soil, this rhum is the product of hand tended sugar cane grown on a 28º slope in rich, volcanic soil at the foot or Mount Pelée with steady sea breezes and a low cloud ceiling. But what makes Rhum J.M. special doesn’t end with its distinctive growing environment. You see, they also produce their rhums from pure sugar cane juice rather than molasses like 95% of other distillers. This “agricole” method is aggressively protected by the French government with the same strict guidelines they apply to their world class winemaking. In fact, Martiniquean rhum is the only true rhum agricole in the world, as far as the French government is concerned, since only rhum produced on Martinique carries the coveted A.O.C. (Appellation d’Origine Côntrollée) designation… But since you’re reading this blog, you probably know all about rhum agricole already.
That’s why you deserve only the top shelf stuff.
And that’s why we’re not recommending just any Rhum J.M. bottle to kick off the weekend today. No no no… For you, it’s got to be Rhum J.M. Vieux Millesime 1997. This rare gem of an agricole rhum in a deep emerald bottle was not only produced by masterful hands in Rhum J.M.’s exceptional microclimate, but it was also allowed to rest for 10 years in oak barrels before being gifted to the public—to be purchased by deserving folks like you in 2007.
One sip reveals a multifaceted experience of spices subtly wrapped in a long, light finish. Interestingly, at least to me, it tastes as I wish real spiced rum would taste. The spice flavors like vanilla, caramel, brown sugar, nutmeg, cinnamon and clove are all there… But subtly. A stark contrast to “real” spiced rums, which cram in so much flavor in their bottles that they overpower the rums themselves.
This is my personal favorite rhum agricole and nothing would please me more than for you to have a chance to sip this top shelf treat while taking in the majesty of Mount Pelée in person after winning our Martinique Magnifique Giveaway.
Remember, you’re worth it.
À votre santé!