You know what 2:30 in the afternoon feels like, right? Sleepy? Groggy? Dying for a nap? What do you do?
I don’t know about you, but the first thing I do is change the channel (I hate that friggin’ commercial). Next, I grab a Lucozade.
Like Peardrax, which we profiled a few weeks ago, Lucozade is a UK product adopted and fully integrated into the Caribbean cultural milieu over time. The drink was originally conceived in Newcastle to help combat the common cold and flu. At the time, it was known as Glucozade, and only available in hospitals. In 1929, the name was changed to Lucozade, but it wasn’t until the early 80′s that the drink became known for its sports energy attributes, rather than any medicinal value, thanks to a little marketing magic.