Terroir.

As with wine so is it also true with rum that the natural environment in which our favorite spirit is produced plays the key role in making a great rum, well… great. Climate, topography, air, soil, rain/river water all coming together in a uniquely distinctive way to birth a singular brand of cane, which in turn, with love and care, is transformed into something truly special. Something like Appleton Rum. You can taste the very essence of Jamaica in every drop. Here’s the proof…

 

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