Friday Happy Hour: Skol Lager, My Local Beer in St. Kitts & Nevis
Ask around for the local beer in Nevis and just about everyone will give you the same answer – Carib.
While Carib is, indeed, produced in St. Kitts, we all know that its roots are really in Trinidad. It may taste a bit different (some say stronger) in St. Kitts & Nevis, probably owing to the islands’ very special natural water (more on that next week), but a Carib is still a Trini beer, if you ask me.
As is our wont here at Uncommon Caribbean we were looking for something a bit more unique to the local area during our visit to Nevis last weekend.
Enter Skol Lager, a light and tasty beer I first encountered on the third of my four days in Nevis – yeah, I almost missed it!
Honestly, if you didn’t know to ask, you could easily visit Nevis several times without ever knowing that Skol even exists. There are no banners, placards, billboards, T-shirts or any other forms of marketing for Skol anywhere on the island (not sure if that’s also the case in St. Kitts as we just passed through there on our way to/from Nevis). This is in stark contrast to Carib, which is touted EVERYWHERE.
The roots of the discrepancy lie in the fact that Skol is still a relatively new entrant into the local beer market. According to one of their marketing managers, with whom I spoke via phone earlier today, Skol has been brewed in the twin-island nation for just about 10 years.
Oh, and get this, it’s also not 100% local. Skol is produced in St. Kitts & Nevis by Carib Brewery (St Kitts & Nevis) Limited under a licensing agreement with Skol International. What is Skol International? Here’s some background from Wikipedia:
- Skol is an international beer brand. Allied Breweries of the UK, Labatt of Canada, Pripps-Bryggerierna of Sweden and Unibra of Belgium formed a new company called Skol International in 1964. Its aim was the creation of a world-wide beer brand, Skol lager, which could be licensed, manufactured and marketed across the world.
This means that the Skol in St. Kitts & Nevis is a close cousin to the Skol in Brazil, which is that nation’s most popular beer – imagine how many Skols are soaking Brazilian soccer sorrows tonight!
Will Skol ever gain the same elite status in St. Kitts & Nevis? Who knows.
For me, right now, it’s my preferred choice of local beer in St. Kitts & Nevis. It can be yours too – just be sure to ask for it by name on your next visit or else you may never find it…