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What's the best way to ensure that your journey from rum devotee to forever fan of rhum agricole meets with success? Start with Rhum JM VO.

Tiki culture doesn't jive with the real Caribbean to me. In the case of the Jungle Oiseau, though, the disparate tropic traditions come together nicely.

Sugar cane, freshly pressed is the secret to crafting rhum agricole. That means harvesting the sugar cane when its sugar concentration is at its peak.

Dark, smoky, seductively aromatic and complex, La Flibuste is the very embodiment of both the brand and the word "Favorite" to me.

The ti' punch rhum agricole cocktail is a triumph of simplicity that combins just three ingredients with a Martinique joie de vivre that's one of a kind.

For those who like their rhum dark and neat, with an occasional ice cube or two, there's only one correct order in Martinique: rhum vieux. My favorite: Rhum JM.

Rhum is king in Martinique, but no region of France consumes more champagne. The French Kiss Valentine's Cocktail lovingly combines both.