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The Diamonds In The Details of Cruzan Rum

What makes a great rum great?

It’s a question oft debated among connoisseurs, neophytes, and rum junkies alike, no pair of opinions ever matching precisely.

In the case of our home-island Cruzan Rum, though, most anyone reared on the stuff will tell you its greatness stems directly from the decidedly Crucian elements highlighted in the brand’s latest ad…

Cruzan® A Diamond in the Rum Commercial

As a born-‘n-bred Crucian, the short piece literally gives me goosebumps. Never mind the melee surrounding supposed changes to the Cruzan Rum formula over the years.

To me, my Cruzan is as it always has been – simply great.

For tasty and inventive Cruzan Rum cocktail ideas, click here.

Last updated by Steve Bennett on .

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