Malta India Commercial Fuels Me Up for World Cup Soccer
The FIFA World Cup, whether contested by male or female athletes, is an incredible spectacle of stamina, strength, and skill. In many ways, it is the world’s greatest sporting event. An arduous test of mankind’s ultimate physical and mental capabilities. As such, the event espouses the virtues of peak fitness, health, vitality, and the competitive spirit. At the same time, though, the World Cup always makes me think of a not-so-good-for-you soft drink. An acquired taste emblematic of my West Indian upbringing in St Croix. I’m talking, of course, about Malta India.
If your preferred soft drinks are of the Caribbean carbonated variety, then this is no doubt no surprise. Our home region has a long history of correlating the consumption of sugary sodas, energy drinks, and malts with athletic excellence. Vita Malt, Lucozade, and Plus are but a few examples of this. Throughout my boyhood athletic career, during which I primarily competed in swimming and soccer, drinks like these were a huge part of my diet. Lucozade, in particular, fueled all of my most successful swim meets…or at least so I thought.
That Malta India stands out in this regard specifically relative to World Cup, though, has nothing to do with my copious consumption of the stuff during soccer tournaments. Instead, it has everything to do with this classic Malta India commercial…
Or at least I think it does.
This Malta India commercial is absolutely emblazoned in my childhood memory. I remember it from broadcasts we’d watch in St Croix from WAPA-TV or WKAQ-TV in Puerto Rico. My subconscious connects it to the World Cup, though there’s no mention of the event in the ad.
Maybe WAPA or WKAQ played it during their World Cup broadcasts. Maybe I’m imagining they did.
Either way, the association is so strong that I always thirst for a Malta India whenever the World Cup is on.
Pretty crazy, right?
What’s your favorite guilty please Caribbean drink to enjoy while watching the World Cup? Let us know in the comments below…
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