Saturday Video: Welcome to Florida, Cerveza Medalla!
One of the newest beers to begin showing up on store shelves near my home in South Florida is no spring chicken in the Caribbean. In fact, it’s been around so long and has maintained such a strong following among transplanted Puerto Ricans here in the States, as well as those lucky enough to have visited La Isla del Encanto, that it’s a wonder this particular cerveza didn’t arrive here long ago…
The new import is Medalla Light, the flagship adult beverage produced by Cervecera de Puerto Rico, formerly Cerverceria India, Inc., a company founded way back in 1937 by three brothers – Alfonso, Ramon and Sabino Valdes – motivated simply by their shared love of beer. (These are the same guys responsible for my wife’s least-favorite Caribbean soft drink.) From this love has grown one of the largest and most modern breweries in the region.
Cervecera de Puerto Rico’s original beer product, Cerveza India, was Puerto Rico’s brew of choice for 50+ years. Then, in 1980, the company introduced Medalla Light and all bets were off. The newbie immediately caught fire, quickly becoming the top-selling local brand. Today, more than 7.5 million cases of the stuff are sold annually in Puerto Rico alone!
India, on the other hand, was discontinued… lost to the annals of time and ancient commercials like this one.
Will you like Medalla Light “mucho, mucho, mucho” like the 70′s-era party people in that old India ad? Well, if you like your beers really light (only 98 calories) and refreshing, or you just want a tasty reminder of good times spent adventuring around Puerto Rico, then the answer is “sí!”
Look for Medalla Light beginning this summer at Publix, Walgreens, Walmart, or just about any other reputable place where you can buy beer across the State of Florida.
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