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The rum punch at Haiti's Best Western Premier is plenty potent. The reason: it features nearly every product sold in the Rhum Barbancourt portfolio.

The Rhum J Bally Rhum Vieux I enjoyed in the shadow of Mt. Pelée a few years ago has always stood out to me as a singular sipping experience.

For uncommon travelers who also happen to be rum lovers, the thrill of discovery grows exponentially when we happen upon amazing rum haunts like Papa Zouk's.

For those who like their rhum dark and neat, with an occasional ice cube or two, there's only one correct order in Martinique: rhum vieux. My favorite: Rhum JM.

Dark, smoky, seductively aromatic and complex, La Flibuste is the very embodiment of both the brand and the word "Favorite" to me.

In a true rhum paradise like Martinique, Le Kano stands out for offering the widest selection of fine rhums I've ever seen anywhere.

It's easy to work up a thirst in the Pointe du Bout section of Trois-Ilets, Martinique. When you do, definitely duck into Le Bistrot and ask for Eric.

For a truly uncommon rum 101 course, you'll want to enroll in an upcoming Rum Cruise with RumGallery.com and Island Windjammers.

No rhum better exemplifies the inherent dynamism of Martinique than HSE. Their latest: a smoky, macho character with American gusto named Black Sheriff.